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The Exciting Expansion of Hattie B's in Austin
Nashville hot chicken restaurant Hattie B's is once again fulfilling promises to its loyal fan base as it opens its second location in Austin's bustling Domain Northside, with plans to welcome diners by November. Co-President and Chief Financial Officer Todd Williams expressed the company’s excitement about expanding its Texas footprint, specifically in a city known for its vibrant culinary scene.
A Thriving Hot Spot
After launching its first location on South Lamar Boulevard less than a year ago, Hattie B’s has made a decision to enter The Domain, a high-demand retail area often dubbed Austin’s second downtown. The new venue will occupy an expansive space of 2,300 square feet, providing coziness for 48 indoor guests and another 58 on the spacious patio. Williams noted that while securing a site in The Domain is more financially taxing compared to their South Lamar location, the investment is expected to pay off during the robust holiday season.
The Competitive Landscape: Challenges in Austin's Real Estate Market
Austin's retail market poses unique challenges for new businesses seeking prime locations. With the city's lowest retail vacancy rate at 3.3%, the competition for available inventory is fierce. Williams shared insights about the difficulties in pinning down locations to meet the restaurant’s growth ambitions. In addition to The Domain, Hattie B’s is eyeing areas such as Cedar Park, Round Rock, East Austin, Westlake, and South Austin for future considerations.
Future Prospects: What Lies Ahead for Hattie B’s
As Hattie B’s continues to navigate the complex real estate landscape in Austin, the company's vision includes opening new locations at a steady pace, ideally expanding by one site annually. Alongside the expansion into The Domain, Williams mentioned activities in Dallas and potential plans for Houston and San Antonio, showcasing Hattie B's ambition to become a household name across Texas.
Investment in Ambience: Renovating the New Space
With investments soaring to about $800,000 for renovations, much of the budget is allocated to enhance the dining experience, particularly the patio area that will attract guests looking for a pleasant outdoor atmosphere. This strategic focus on ambience reflects Hattie B’s commitment to not only serving delicious food but also creating an enjoyable environment that encourages patrons to dine in.
Engagement with the Community
Hattie B’s expansion is more than just a growth endeavor; it's a commitment to being part of the Austin community. With a menu that features spicy, flavorful hot chicken, the establishment has garnered a dedicated following since it first opened its doors. The introduction of a new location allows Hattie B's to engage with more locals and visitors who are looking for quality dining options.
What This Means for Local Businesses
The arrival of Hattie B’s at The Domain is a boon for local Northside businesses as well, creating potential synergies that benefit all parties involved. A popular eatery like Hattie B’s can draw more traffic to the area, potentially increasing footfall and economic activity for nearby establishments. The ripple effect of this expansion can usher in opportunities for more local collaborations and community events.
Your Next Culinary Adventure Awaits
If you’re a fan of spicy chicken or simply love exploring new eateries, Hattie B's new location will undoubtedly become an essential part of your culinary travels. With delicious offerings and a vibrant atmosphere, it’s the perfect spot to enjoy a meal or catch up with friends and family.
As the opening draws nearer, food enthusiasts everywhere will be eagerly anticipating when they can dive into Hattie B’s famed hot chicken and experience the welcoming environment planned for its new space. Keep an eye out for announcements as exciting details about their grand opening will surely be shared soon.
In conclusion, the expansion of Hattie B’s is a significant development for both the brand and the Austin community. With its commitment to quality food and community engagement, Hattie B's is poised to become a cherished part of the local dining scene. Don’t miss your chance to experience this new Texas culinary hotspot!
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