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How Conni Reed's Vision Shaped Consuela's 20-Year Success Story

Update Celebrating 20 Years of Consuela: A Journey of Art and Empowerment As Conni Reed gears up to celebrate the 20th anniversary of her beloved handbag brand, Consuela, the vibrant colors and intricate designs of her collections aren’t the only things making waves in the fashion industry. The story behind Consuela is one of resilience, creativity, and a strong commitment to uplifting women. Based in Austin, Texas, Reed’s path since launching Consuela in 2005 reveals how art and fashion intersect to foster community and personal expression. The Heart of the Brand: Art and Connection For Reed, the inception of Consuela was not about profit; it was about creating art that would resonate deeply with women. “Art makes you feel something,” she shared. Her founding vision was propelled by three core principles: to create art, support and uplift women, and maintain work in Mexico. This philosophy is intrinsically woven into every design, leading to what she describes as the "Art of the Unmatched". Each piece is crafted to celebrate individual stories, combining textures, and colors that reflect the vibrancy of both Texas and Mexico. Since those early days, Consuela has grown from a small-market experiment to a national brand recognized in over a thousand retailers. Reed recalls selling her first bag at a market in Canton, Texas, where each handbag told its own story, sparking a movement rooted in joy and connection. Designing with Purpose and Passion One unique aspect of Consuela is its commitment to craftsmanship. Every handbag is not only a product of artistic endeavor but also a testament to the artisans in Mexico who craft them. “Craftsmanship is sustainability,” Reed emphasizes, reflecting her belief that every piece holds meaning and a life-long story. This commitment fosters a sense of community both locally and abroad, as Reed maintains close relationships with her suppliers. Weathering Change: Adaptation in the Face of Challenge The journey hasn’t always been smooth. Reed notes that the COVID-19 pandemic presented significant challenges but also opportunities for growth. As the world shifted, so did Consuela. The brand adapted, scaling its production and online presence, establishing a deeper connection with customers striving for authenticity in their purchases. Reed firmly believes that overcoming these obstacles has reinforced her brand’s core message of empowerment: “When women feel supported, they thrive.” This philosophy goes beyond selling handbags; it creates a vibrant community of ‘Viva Babes’ who champion joy and generosity across the country. Looking Ahead: New Collaborations and Future Aspirations As Consuela looks to the future, Reed has set her sights on expanding her vision through exciting new collaborations. Recently, she partnered with James Avery Artisan Jewelry for a collection celebrating the artistry of storytelling—a natural alignment considering both brands emphasize handcrafted artistry and connection. Beyond accessories, Reed has plans to branch into home décor, echoing her initial creativity that encompassed various facets of art. “We want to create more than just handbags. We want to touch all parts of people’s lives,” she states, pointing toward a future rich with vibrant possibilities. The Takeaway: Empowering Women Through Every Stitch Conni Reed’s journey with Consuela not only exemplifies the profound impact of following one’s passion but also highlights how creativity and community can intertwine to foster social change. As Reed said, “It’s not about pretending every day is perfect. It’s about making something beautiful out of the messiness.” Each Consuela bag is not just an accessory; it’s a badge of self-expression and a burst of positivity in women’s lives. As we anticipate Consuela’s future collections, one thing is clear: Reed’s vision will continue to inspire, support, and uplift. This legacy of boldness in creativity promises to enlighten every woman who embraces the spirit of individuality encapsulated in each piece. To those eager to embrace this celebration of art and empowerment, Consuela’s journey is a reminder that each day presents an opportunity to make today ridiculously awesome. Explore the evolving collections and join the movement that honors the beauty of contrast while supporting women everywhere.