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A Unique Collab for Dove Season: Lone Star Beer and Poncho
This fall, hunting enthusiasts and style aficionados alike can gear up for dove season with a fresh collection from Lone Star Beer and Austin-based Poncho. This partnership brings to life a camo merch collection that’s not only functional but also maintains the spirit of Texas pride.
Hunting Culture in Texas: A Rich Tradition
Dove hunting is more than just a pastime in Texas; it’s a cherished tradition that brings families and friends together. The season, which typically runs from September to late October, culminates in gatherings that include camaraderie, cold beers, and, of course, the thrill of the hunt. This collaboration highlights the cultural significance of hunting in Texas, making the attire not just apparel but a part of a lifestyle steeped in joy and memory.
Introducing the Camo Country Collection
The standout piece in the collection is the South Zone camo pattern inspired by the very landscape that hunters traverse. Poncho’s creative director, Logan Crable, designed this distinctive print after recognizing that existing camo gear often fell short in translating the colors and textures of South Texas’ semi-arid terrain. The result is a beautiful homage to the local environment, featuring familiar faunas such as prickly pear, mesquite, and yucca.
A Personal Touch: The Story Behind the Design
For many hunters, the connection to their gear is deeply personal. Crable shared that the genesis of the South Zone camo came from frustration with traditional camo not matching the actual landscape hunters face. He stated, "After months in the field and thousands of reference photos from leases and ranches, we set out to design something that actually looks like what you see when dove hunting." This passion for precision resonates strongly with outdoor enthusiasts seeking authenticity in their gear.
Merch That Supports Local Ventures
This collaboration isn’t just about branding; it’s also about empowering local businesses. By choosing to partner with Poncho, Lone Star Beer emphasizes its commitment to the Austin community, reinforcing the bond between Texans and their local brands. The collection will include shirts, hats, and unique designed 12- to 30-packs of Lone Star lager and light cans tailored for the modern Texan.
Creating Community Through a Launch Party
The excitement doesn't stop with merchandise. As part of the collaboration launch, Lone Star and Poncho are hosting a Camo Country launch party on September 14 at Old Pal Texas Tavern in Lockhart. This event offers a chance for fans and customers to connect, celebrate the local hunting culture, and enjoy the new collection at the same time. It invites the community to be part of the collaboration, fostering a spirit of togetherness that epitomizes the essence of Austin life.
Final Shopping Notes for the Limited Edition Gear
Hunters and enthusiasts interested in getting their hands on this exclusive collection should act quickly; the limited-edition items will be available while supplies last. The shirts and hats are currently available at ponchooutdoors.com and will soon arrive at retail locations across Texas. A true testament to the Austin lifestyle, this collection perfectly blends style and function for those who live for the outdoors.
Conclusion: Embracing the Austin Lifestyle
As dove season approaches, embracing this unique collaboration between Lone Star Beer and Poncho offers Texans a perfect opportunity to celebrate their roots, style, and hobbies. Whether you are a seasoned hunter or someone looking to support local artists, the Camo Country collection provides versatile options that reflect both the spirit of the hunt and the vibrant culture of Austin.
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